Follow Me on Pinterest Welcome to Gael McCarte's FOCUS MATTERS | Social Media: Opportunity and dilemma

Welcome to Gael McCarte's FOCUS MATTERS

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Steve Jobs

Social Media: Opportunity and dilemma

Time for your social media checkup. Social media is no longer just about advertising your products or services. It is about relationships, but not the touchy feely kind. Relationships where your readers can relate to you about your products and services. And where they can easily contact and converse with you.
What you do on social media today lays the ground work for tomorrow. The highly successful campaign that reaps immediate rewards is great, but the continual stream of residuals is what usually finances you to stay there, hovering over the mound, pitching.
Millions of users are entering or are posed to enter the cyber world. Those over 50 and those between 16-24 are part of the incoming tsunami. They are all eager to find and connect with you. Can your current social media sites and practices meet their expectations and provide them effective customer service?

Time to review: The sites and functions you use now may work for now but you need to gear up and prepare to services growing numbers of users in the future.
Sites upgrade at a dizzying speed. Marketing tools add features like scheduling, linking with others, service and response tools. Your sites must do more than just promote you. They must allow for interaction. This interaction fosters relationships, builds trust, answers questions, provides services, introduces new products and services. Your sites morph you into the reception desk, sales and referrals, the help center, the friend they have in your business and the manager who solves all problems.
Is your present social media network evolving to gear up for, or is it ready for that? Or are you on the mound pitching air, using lots of energy and time without much effect? Do you have an integrated approach that combines sales, customer service, resources and every other facet of your business? Generation D is marching toward you. This is a generation with the concentration capabilities of a gnat, a generation raised on gaming, widgets, graphics that were not even known when we were raised. These are the babies of the digital age and they are your next customers.

Your target audience is not the one you are reaching today, it is the one coming at you tomorrow, and next week, and next year, and next decade. You need to catch up, keep up and produce effective social media funnels that invite and facilitate interaction with your products and services.
An effective social media network that is flexible enough to handle your customers today, that will expand to meet tomorrow’s needs is the only way to compete. Those who fall behind lose…
An artisan who makes hand crafted jewelry concluded, “If I do all of that I will not be making jewelry”, authors say the same thing, keeping abreast of social media takes away from their writing time. A viable option exercised by many is to hire a virtual assistant. However you choose to solve this dilemma, solve it you must.