Simon Jordan who has had amazing success online and who focuses on clarity in promotion and branding, wrote (with only a few of my own alterations):
On a website you have between 3-7 seconds to get your message across. If the message is lost amongst all the images and buttons, you will miss valuable sales leads.
1. how your product will add value to their lives, and
2. who you work with. Make it clear and obvious.
A confused buyer is a non buyer.
Here is how to get your message right.
1. Who is my target audience?
2. What do I offer them?
3. What are the true benefits of my book, product or service?
For example - A life coach who offers help developing a more focused mindset to business owners, may write “We help business owners develop a focused mindset so they get more done and are more productive in their working day”.
This states who they work with (business owners), what they offer (focused mindset) and what the benefits are (get more done and will be more productive in their working day).
So let’s do it: How will your product/book/message add value to their lives?_________________________________________________________________
Who do you work with? _________________________________________________
Put it together:_________________________________________________________
Why do this? When someone arrives at your website, it’s vital from the outset that they understand what you are selling and how it will benefit them.
Make your message stand out. This message is more important than your logo or fancy images - They won’t sell your business, your message will. Tell them straight and make it clear.
More than 3 clicks and you’ve lost the sale.
Statistics say that if a visitor has to click more than 3 times to get the information they want they will lose interest and hit escape.
Note to You: Your website helps you sell your product to the right audience at the right place in the right (as in easiest way for them to buy) way.
Your website is an incredibly powerful tool and one that should not be underestimated.
Over 75% of our sales are now generated online!
Your website can act as your sales force.
It can attract new clients
• Build relationships
• Educate and inform clients
• Encourage feedback
• Close the sale
And it can be doing all this 24-7.
I emailed Simon about my using his material, he was delighted to release it but he wants to know what you think of it. So, what do you think of it?
Simon Jordan from www.GatherMoreClients.com
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