Pinterest is here and it is successful beyond imagination.
Images and links are posted to a virtual board where thoughts are shared visually.
Photographs, quotes, DIY instructions, products and articles from the web are collated, organized and shares.
Pinterest browsers discover new products and are inspired and informed by sharing interests or finding others.
Pinners have to be invited to join. It is not difficult. Go to Pinterest, click on the icon, it may take days or minutes but you will be invited.
It’s contagious. 80% of the pins are repinned. Less than 5% of twitter’s tweets are retweeted.
Pinterest drives more traffic to web sites then Google+, YouTube, and LinkedIn combined. It has even over taken Twitter.
Pinterest gained 10 million visitors faster than any other site. And it transports those visitors across the web.
Images are collected, pinned and viewed repeatedly on Pinterest. They do not disappear down a time line or into the twittersphere. Pins initially appear on the “just posted” feed but due to the boards pins have an extended length of exposure. Images are pinned ONCE and repinned by others. No time is spent retweeting or reposting.
Tutorials are invaluable. They map out visually how to do certain things. A slide show of instructions is easy to compile. Once it has a voice over it can be hung on You Tube. Tutorials can be pinned. Videos get much more exposure than blogs.
Pinning videos straight off of You Tube establishes expertise and credibility.
Product based businesses can demonstrate how to use their products and how it benefits (via testimonials) the viewer to purchase the product.
Videos that contain useful information are popular. They need to be attractive and show viewers how to do things that add value to their lives. They will be repinned and others from that pin will check it out.
CNN says Pinterest is the hottest site. Forbes says major brands are flocking to it. Others call it a cyber portfolio or an on line catalogue of services and products.
Using Pinterest successfully.
The secret: As with all social media be strategic (be clear on what you want to say and to whom, then say THAT and nothing else) and use as few resources possible to get the best results. Know the best times to pin your pins for maximum viewing.
Quick: With new sites you have one year to become a part of the first wave of those who will use it strategically. Get there first and position yourself as a leader in your industry. Even if you are in a saturated market place you can get advantage in Pinterest before everyone else figures it out.
Learn short cuts.
It is permissible to stand on the shoulders of others. You do this by knowing what others know and taking it further. Look for tutorials on You Tube, go to Pinterest Help. The wheel has been invented, don’t spend precious time re-inventing it.
Naming it, maximize your exposure by putting your name and your product in your Pinterest name.
Key Words: What key words will others use to find you? Those are the words to use. Use them in your posts, your descriptions and your name. Those words are the superhighway down which potential clients travel, on a mouse, to find you.
About you: In this section put what you do, press you have had, interviews, testimonials, products, services, logo, website.
Share results, testimonials. Pin what another pinner said about your pin. Post it in the caption under the picture. Before and after - pin it visually.
Quotes are a virally popular. Go to pinaquote.com. It helps you rewrite a quote and pin it. Pinterest has an easy video instruction to follow.
1 -Display your Bookmarks Bar by clicking View > Toolbars > Bookmarks Toolbar
- 2 -Drag the “Pin A QUOTE” button to your Bookmarks Toolbar
- 3 -HIGHLIGHT TEXT ON ANY WEBSITE & push the “Pin A QUOTE” button to POST THE TEXT TO PINTEREST
Boards: Be strategic in your boards titles. They need to relate to what you do but be different enough to draw in interested clients. If you sell quality yarn your boards could feature crocheting, knitting or other yarn hungry crafts, including activities to do with children on rainy non school days (knit a scarf on huge needles. It is one time little time, little skill = great result).
If you are selling a how to book on furniture repair have boards on choosing colors, paints and products, decorating. This method will pull those with related interests to your selling boards. Some of your boards will be more popular than others. Track what is of interest to your viewers and focus on that.
Board Covers: You may want to set a particular image as your board cover, it will remain at the top of you board display until you change it. It will be the largest image seen and will remain at the top when a viewer looks at your boards. Place your cursor over the image, you will be given choices to edit or make it the cover, click on the cover. When the screen appears, position the image in the frame click on “set cover” and it will move into place.
Create pins. Create a beautiful image illustrating what you are teaching on your site. Info graphics are a goldmine. Combine relevant information into an appealing image.
Pin it contests: Pin it to win it is an insanely popular contest. Ask pinteresters to repin your pin. Give a prize to someone who repins it. Each repin is an entry to the contest. Someone will win the prize you win by gaining huge free exposure.
Pricing: Add a price to the object and Pinterest will place a price banner on the top left corner of the image and they will place your item in the gift section by price. If your item is 99 cents list it as $0.99, it needs the pound or dollar sign to activate the banner and gift placement.
Have a call to action. CTA call to action - tell them what you want them to do. Create an intriguing and attractive image. Images with a CTA receive over 70% more clicks than those without. Adding a simple phrase like: “You will want to see how this is done” and add a link to the You Tube video, “You should see how this product was used to …” and follow with a link to your website and video, or “Follow the link to the slide tutorial on how to …” or “5 ways to successfully …” and link it to your blog post.
How to get followers - add a “follow me to pinterest” button on all of your other social media sites and your blog. ‘Pinterest help’ shows you how easy it is to embed “follow me to Pinterest” buttons on your sites. Read the instructions click your mouse, cut and paste and it is done. Post the link on twitter, on Facebook. Follow others and they will follow you. See those who have repinned you, they are interested in what you offer. See who follows or pins them, those are the ones you want to follow, follow them, repeat. A percentage will follow you back. Comment on other pins and repin the work of others to support them.
Read the instructions: Pinterest gives step by step instructions on how to pin a product, or how to do other things. They continually modify and update their procedures. Keep current. You Tube tutorials constantly pop up suggesting other uses for various sites, watch them.
In the beginning Pinterest discouraged you from only selling products. They still want you to sponsor and add value to others. Have fun, learn to master it. It will teach you how. Simply follow the instructions and hopefully you will sell or extend your influence and meet others with interesting pursuits.